Bringing global strategic comms under one powerhouse brand
As Kekst and CNC merged to create Kekst CNC, the firm needed to harness the unique capabilities of each entity to realise their ambition to become a true global powerhouse of strategic communications.
New York based Kekst built its legacy on the quality of its expertise, founded on decades of market knowledge and hiring top talent. European based CNC focused on innovative tech-driven solutions based on digital insights, an increasingly high-value offer that enabled more calculated, results-driven strategies. They needed a brand strategy that married these distinct advantages, whilst highlighting the benefit of merging local knowledge across key markets worldwide to form a richer global perspective.
The brand positioning ‘Globally Connected Thinking’ helped Kekst CNC crystallise their new offer to provide effective communications that integrates expert insights with data-led analysis across markets. The visual identity refresh includes an updated logo design that visually embodies the connection between the two films, and a photographic style based on aerial views, capturing their ability to see a wider perspective. Through close brand consultancy and stakeholder engagement across each of the entities, we helped promote the benefits of a connected approach internally, stimulating confidence in the merger and ultimately helping Kekst CNC become a leading global player.
