Leading pharma in a new direction
Digital technologies are increasingly at the heart of advancement in pharma and life sciences. After 350 years of pioneering healthcare, Merck needed a brand strategy that took advantage of this exciting future to attract crucial investment and engage key audiences of tech partners and talent.
The strategic positioning ‘Vibrant Science and Technology’ helped place Merck at the forefront of that shift, making technology the focus of their business and brand. In an industry that typically leans on a dated, clinical representation of pharma, we created a bright and bold brand identity, inspired by the intricate patterns seen under a digital microscope.
The rebrand help Merck to accelerate their business transformation, giving them the confidence to embrace all the exciting possibilities created by technology in the discovery, development and delivery of medicine and life science solutions. Merck are now regarded as pioneers in the advancement of health through technology, and recognised leaders in the industry.
